Write Better Blog Posts in 4 Easy Steps

Improve your writing by preparing ahead of time!

Become a better writer by taking these four steps before you begin the process.

I’m not much of an outliner. I’m a procrastinator, which isn’t really conducive to outlining.


There were many times in college I’d wake up at 3 or 4 a.m. the day an essay was due and start from scratch right then.


After a hundred years of writing, I’ve finally learned that this practice makes writing a pain. It makes the process frantic and excruciating, and the content becomes lower quality.


The trick to creating quality content (well, one of them)?




You might resist it, thinking you don’t have the time to prepare before you write. This mindset plagued me for years, but I’ve learned there are many benefits to preparing before you write:


Your writing will be better quality. When you prepare for your writing, you’re likely to have more helpful resources for your readers. Your words will be well-crafted, which in turn makes them easier to read.


You can write quicker. Writing will be a breeze (or more of a breeze) with all of the information you need right there in front of you. With an outline, you’ll have a map of what you’re going to write, so you can spend less time staring at the screen without any clue what to say next.


Editing will take less time. Proofreading your posts before you publish them is vital, but it will take less time if you prepare your writing ahead of time. Your content will be well-crafted, and then take less time to fix.


Your blog posts are more likely to answer your readers’ needs. There was a time when blogs were full of lots of rambling, but those days are gone. Most successful blogs serve a purpose.


When you brainstorm and outline your blog posts, you can be sure you’re not just writing to get something on the page. You can ensure that each blog post answers a question or fulfills a need for your audience.


My Process

Below is my simple process for how I prepare for blog posts. This process could also work for other types of writing, such as school essays, copywriting projects, and more.


Brainstorming Blog Post Ideas

When my bank of blog post ideas is running low, I have a brainstorming session to fill it up again. A big brainstorming session could happen every month or more often—for me, it’s as needed.


I begin the process of preparing for writing by sitting down and writing down as many blog post ideas I can think of.


I write down a working title, but if I have more specific ideas for a post, that goes on the paper too. I like to brainstorm a lot of post ideas at one time so that I don’t feel like I’m always trying to come up with ideas.


After this process, I’ll look at my list of blog post ideas each week and choose two or three to write.


Sometimes I use strategy for my planning, like asking whether something seasonal is coming up that I should address. However, I also like to have the freedom of posting what I feel like my audience needs or wants at that time.


For example, I recently got an email from one of my readers that gave me an idea for a post I want to write as soon as possible.


If you have a strategy, don’t let it limit you when it could be helpful to change things up.

Brainstorming for a Single Post

Brainstorming a blog post is messy for me. I write out my most important ideas, include any links I’ll add, and anything other information I don’t want to forget as I’m writing.


Although it’s messy, brainstorming is where my blog posts come together. As I jot down ideas of information to include in my post, I start to see how I want to outline my blog post.


If you don’t usually brainstorm, try it! This post includes a free downloadable Blog Writing Prep Packet (with a fillable PDF so you can actually type in it). In the packet, I included questions to help with the brainstorming process.


The next step for blog writing prep is outlining. Like I said, outlining and I are just barely getting acquainted. It’s like the cool new friend I’m excited about, but still a little shy around.


My outlines are usually pretty small to start off, like my outline for this post:

Writing Prep (Working Title)


Main Section:

Benefits of Preparing for Writing

  • Quicker writing
  • Better quality writing
  • Know the purpose of the blog post

My Process

  • Brainstorming Post Ideas
  • Brainstorming Blog Posts
  • Outlining
  • Researching


CTA – Download printable


If I have specific ideas I want to include, I’ll jot them down under the subpoints to guarantee I don’t forget what I want to say.


I just read this post from Brittany Berger about how to create content quicker. In it, she suggests making a simple outline (probably like mine) and a super detailed outline. Her writing process then becomes much quicker and smoother.


You may not always need to research for your blog posts, but if you do, make sure it happens before you start writing. Trying to research during your writing process will slow things down to a sloth-like pace. I know because I did this too many times as a freelance writer.


When researching, I copy the most helpful material I find and paste it under the relevant section in my outline. It’s okay to copy and paste a lot of information—you’ll cut it down later.


Be sure to keep track of where you find information. Keep the URLs so you can link back to other websites or give credit to another author or site.


I try to make my research quick. As a freelance writer, I was paid by the page, so I didn’t want to take too much of my time finding information. This habit has been helpful as a blogger because I have a lot of things I need to take care of for my website.


Your posts should be valuable and full of helpful information, but you can research effectively without taking hours doing it.


If your blog content is less than stellar, if you’re sick of staring at a blank screen and not knowing what to write next, or if you’re tired of feeling like a hot mess when you write, try preparing ahead of time.


To help make your process even more of a breeze, I’ve created a Blog Writing Prep Packet. Fill out the form below and it’ll come straight to your email. 🙂 

Download the Blog Prep Packet

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4 thoughts on “Write Better Blog Posts in 4 Easy Steps”

    • I’m glad you found it helpful, Sarah! I plan to go into more detail on these topics because it has helped my writing so much! Good luck with your new website!

  • Great tips! Brainstorming is an excellent practice in helping to fill out the editorial calendar. I could definitely benefit from writing my posts more ahead of time. I posted several this month that I was still working on the day of publication and it is definitely not a great feeling 🙂

    • Thanks, Sarah! That’s how I’ve done my blog posts so many times, too. It makes me feel so frazzled! Preparing ahead is life-changing. 🙂

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