Super simple steps for organizing a blog post!
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Knowing what you want to write about is the first (and easiest) step to creating a blog post, but weaving the words together as gracefully as possible can be a hurdle if you’re not comfortable with writing.
I’ve got other places that talk about the in and outs of writing, but this is all about the organization of your blog post, which is just as important as good writing. It’s like food: it’s not enough to look or taste good; it must do both (at a restaurant…let’s be real, we can’t expect this at home).
Take these steps to organize your blog post effectively:
1. Create a Catchy Headline
Your readers have no obligation to read your blog post. What would cause them to click on your blog post to interrupt their Facebook or Pinterest scroll sesh while they’re working, going to the bathroom, or just killing time?
Create a headline that will make them stop, but try to avoid exaggerated clickbait. Clickbait headlines can be deceiving (e.g., “The Chocolate Cake that Killed My Husband” or “You WILL Lose 15 Pounds in a Week with This Salad Recipe”).
I love these ideas for effective titles from HubSpot’s blog.
Also, you might want to do this step last. I know a lot of people do. I like to write my headline first because it helps me focus, but I definitely rewrite my headlines all the time.
2. Hook the Reader with an Intriguing Intro
You only have a few seconds to get the reader hooked. What can you say? Don’t waste your time on pointless anecdotes or overdrawn explanations. Cut to the chase, but also don’t be boring.
My favorite writing advice of all time is “less is more.” Say what you have to say using descriptive words, but try not to add too much more.
In her book, Woe is I, Patricia T. O’Conner says, “Unless you’re standing at
A great example of an intriguing intro comes from a blog post called “How to Talk to Little Girls,” which is all about the damaging effects of beauty-centered conversations. Here’s the intro:
“I went to a dinner party at a friend’s home last weekend, and met her five-year-old daughter for the first time.
Little Maya was all curly brown hair, doe-like dark eyes, and adorable in her shiny pink nightgown. I wanted to squeal, ‘Maya, you’re so cute! Look at you! Turn around and model that pretty ruffled gown, you gorgeous thing!’
But I didn’t. I squelched myself. As I always bite my tongue when I meet little girls, restraining myself from my first impulse, which is to tell them how darn cute/ pretty/ beautiful/ well-dressed/ well-manicured/ well-coiffed they are.”
The author, Lisa Bloom, could have jumped right into her post with shocking facts about dieting and Botox, but she chose to tell a story first. She didn’t provide any unnecessary details, but just enough that you can see Little Maya and you want to know why she was reluctant to tell Maya how cute she was.
3. Share Your Main Points in an Easy-to-Read Format
This next step is the cheese on your pizza, or the sauce, whatever part you think is most vital. This is what you’re writing your post for. Make it as easy to read as possible by using pictures, bullet points, and numbered lists to break it up if you can.
You probably have some fans who can’t wait to get a notification about new content on your blog, but there are likely a ton of other people who have never heard of you. These people
If you’re telling a captivating story, for heaven’s sake, don’t interrupt it with bullet points and numbered lists. That would be distracting.
Breaking up your text is appropriate if you’re providing helpful information for your audience and makes reading more natural for your readers.
4. Close with a Short Conclusion
You’re not writing an essay, so don’t worry about rehashing everything again. Nobody will be grading you on whether you recapped your eight tips for improving skin.
When I’m reading a blog post, I ignore this part most of the time. I got what I wanted out of the main points, and now I’m ready to move on. But still, it’s essential to put a conclusion to reiterate the purpose of the post or to wrap up your thoughts about the topic.
5. Extend a Call-to-Action
I love to see just a few words at the bottom of a blog post inviting readers to share their thoughts on the
Keep it simple with phrases like, “Do you have any other ideas? Comment below!” or “Let me know what you think of the recipe! Share your thoughts in the comments.”
You can also extend a different type of call-to-action to get more interaction from your readers. Invite them to check out your free course or download a printable.
If you want to start a blog, but aren’t comfortable with writing, try these steps to get started. These steps will help you create concise content for your blog.
I would love to hear any questions or comments you may have. Drop ‘em below!